Adobe has launched Firefly, a new family of generative AI models designed for use across its suite of apps and services. Firefly aims to facilitate the generation of media content using AI and will expand on the generative AI tools previously introduced in Photoshop, Express, and Lightroom. The current beta version of Firefly offers a single model for generating images and text effects based on descriptions.
Firefly’s Text-to-Image Capabilities and Beyond Firefly’s first model goes beyond basic text-to-image generation by transferring styles to existing images and applying styles or textures to lettering and fonts based on user-supplied descriptions. The model has been developed using hundreds of millions of photos and will soon be integrated into various Adobe apps, including Express, Photoshop, Illustrator, and Adobe Experience Manager.
Addressing Ethical and Legal Concerns Adobe aims to avoid ethical and logistical pitfalls associated with generative AI models by exclusively training Firefly on content from Adobe Stock, its royalty-free media library, as well as openly licensed and public domain content. Future users will be able to train and fine-tune Firefly models using their own content. Adobe is also exploring a compensation model for Stock contributors to monetize their talents and benefit from Firefly-generated revenue.
Opt-Out Mechanism and Bias Mitigation Adobe will allow content creators to opt out of model training by attaching a “do not train” tag to their work. Firefly models are trained using carefully curated and inclusive image datasets, and Adobe uses various techniques to detect and block toxic content, including automated and human moderation and filters. Feedback mechanisms will be provided for users to report biased outputs or offer suggestions for improvement.
Copyright Challenges for AI-Generated Art Current US federal guidance is unclear on the copyright status of AI-generated art. Adobe believes that adding creative input to generated images should be sufficient for creators to obtain copyright, but creators will need to seek copyrights themselves and comply with the necessary requirements for ownership.
Future Plans for Firefly Adobe plans to develop more Firefly models capable of generating illustrations, graphic designs, 3D models, and more. With a massive built-in customer base, the company is well-positioned to benefit from the growing market for generative AI, which is projected to be worth over $110 billion by 2030. Adobe aims to help creative professionals work more efficiently and focus on higher value work through the integration of Firefly into their workflows.
To try the betta of Firefly today please visit Adobe’s site here: https://firefly.adobe.com/generate/images
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